“Sweet Dreams (Are Made of This)” – Single by Eurythmics from the album Sweet Dreams (Are Made of This)
B-side: “I Could Give You a Mirror”
Released: January 21, 1983
Label: RCA
Songwriters: Annie Lennox and David A. Stewart
Producer: David A. Stewart
Eurythmics, Annie Lennox, Dave Stewart – Sweet Dreams (Are Made Of This) (Official Video)
Eurythmics have regularly performed the song in all their live sets since its release—with an early television performance coming on the BBC’s Top of the Pops in February 1983—and it is often performed by Lennox on her solo tours.
Recorded by Eurythmics in a small project studio in the attic of an old warehouse in north London where they were living, the song’s success heralded a trend of musicians abandoning larger recording studios for home recording methods. In 1991, the song was remixed and reissued to promote Eurythmics’ Greatest Hits album. It re-charted in the UK, reaching number 48, and was also a moderate hit in dance clubs. Another remix by Steve Angello was released in France in 2006, along with the track “I’ve Got a Life”.
The innovative video for “Sweet Dreams (Are Made Of This),” directed by Stewart with Chris Ashbrook, presented Lennox with close-cropped orange hair and a tailored black suit, making it the first popular video presenting an androgynous female. The cow in the video was Dave Stewart’s idea – he was a big fan of surreal artists Salvador Dali and Luis Bunuel. Said Stewart: “A few people were saying, ‘Dave, why the cow? Annie is so good looking.’ Those people should go buy a copy of Purple Cow by Seth Dogin, about how to make your business remarkable. It was written 20 years after I had the purple cow in our video – which certainly did the trick and made my whole life remarkable.”
The cow, while very eye-catching, posed a logistical problem because most studios can’t accommodate them. Eurythmics found a basement studio in London with an elevator big enough to transport the animal. Lennox recalls the shoot with the bovine walking around as being one of the more surreal experiences of her life. Regarding what it all meant, she said in the book I Want My MTV: “The video is a statement about the different forms of existence. Here are humans, with our dreams of industry and achievement and success. And here is a cow.”
Lyrics
Sweet dreams are made of this
Who am I to disagree
I travel the world and the seven seas
Everybody’s looking for something
Some of them want to use you
Some of them want to get used by you
Some of them want to abuse you
Some of them want to be abused
Sweet dreams are made of this
Who am I to disagree
I travel the world and the seven seas
Everybody’s looking for something
Hold your head up, keep your head up, movin’ on
Hold your head up, movin’ on, keep your head up, movin’ on
Hold your head up, movin’ on, keep your head up, movin’ on
Hold your head up, movin’ on, keep your head up
Some of them want to use you
Some of them want to get used by you
Some of them want to abuse you
Some of them want to be abused
Sweet dreams are made of this
Who am I to disagree
I travel the world and the seven seas
Everybody’s looking for something
Sweet dreams are made of this
Who am I to disagree
I travel the world and the seven seas
Everybody’s looking for something
Sweet dreams are made of this
Who am I to disagree
I travel the world and the seven seas
Everybody’s looking for something
Sweet dreams are made of this
Who am I to disagree
I travel the world and the seven seas
Everybody’s looking for something
Sweet dreams are made of this
Who am I to disagree
I travel the world and the seven seas
