“New Rules” was met with acclaim from music critics. The song was nominated for British Single of the Year at the 2018 Brit Awards and appeared on year-end lists from publications including Billboard, The Guardian and The New York Times. Commercially, the song became Lipa’s first number one single on the UK Singles Chart and reached that position in five other territories. As of March 2021 it is the most streamed song by a British female in the UK and it broke the record for the most weeks on the US Mainstream Top 40 chart. It was the second-most played song of the 2010s decade on the format. Additionally, it became Lipa’s first top 10 entry on the US Billboard Hot 100, peaking at number 6. The song is certified multi-platinum in 13 territories, including quintuple platinum in the UK and diamond in Canada, France, and Poland. The song’s commercial success has been attributed to the popularity of its music video.
The music video for “New Rules” was directed by Henry Scholfield and takes place at the Confidante Hotel in Miami. It features Lipa staying at a hotel room with her friends, who prevent her from getting back together with her former boyfriend. The video was met with critical acclaim, some of whom commended its themes of female empowerment. It made Lipa the youngest female artist with a video to surpass one billion views on YouTube. The video was nominated for British Music Video of the Year at the 2018 Brit Awards and Best Choreography at the 2018 MTV Video Music Awards. Lipa promoted the song with performances at the 2017 BBC Radio 1 Teen Awards, 2018 Brit Awards and 2018 Billboard Music Awards. Remixes by Alison Wonderland, Kream and SG Lewis were released for further promotion.
The song’s music video was filmed at Miami Beach’s Confidante Hotel on Collins Avenue. It was directed by Henry Scholfield, who also shot Dua Lipa’s “Lost in Your Light” clip.
New Rules was nominated for Best Music Video at the 2018 iHeartRadio Music Awards, International Video of the Year at the LOS40 Music Awards 2018, Best Choreography at the 2018 MTV Video Music Awards and Best Video at the 2018 NME Awards. The video was a winning video at the MTV Video Play Awards.
“New Rules” – Single by Dua Lipa from the album Dua Lipa
Released 7 July 2017
Songwriters Caroline Ailin, Emily Warren, Ian Kirkpatrick
Charted No.6 US Billboard Hot 100; No.1 US Dance Club Songs; US Pop Airplay; No.1 UK; No.1 Netherlands; No.7 Canada; No.2 Australia.
