The Temptations – Ain’t Too Proud To Beg

Released on May 3, 1966, “Ain’t Too Proud to Beg” is far more than just another hit single; it is a pivotal moment in the history of The Temptations and the legendary Motown Records. This song not only cemented the group’s status as global superstars but also ushered in a new era under the creative vision of a different producer, Norman Whitfield.

The single, from the album Gettin’ Ready, was a two-sided powerhouse, with the B-side “You’ll Lose a Precious Love.” However, it was the raw, emotional urgency of the A-side that captivated audiences. Penned by the formidable songwriting team of Norman Whitfield and Edward Holland Jr., the track delivered on every front. The song’s pleading narrative—that of a man willing to sacrifice his pride for love—resonated deeply, propelled by a distinct musical arrangement.

Whitfield’s production was a masterclass in harnessing raw talent. For the lead vocal, he pushed David Ruffin to his absolute limits. Whitfield deliberately set the key just above Ruffin’s natural vocal range, forcing him to strain for the high notes. This tension created a performance dripping with vulnerability and passion, perfectly capturing the song’s “plaintive, slow-shufflin’ blues-soaked” character, as described by Cash Box magazine. According to fellow Temptation Otis Williams, Ruffin was “drowning in sweat and his glasses were all over his face” by the time the recording session concluded. The result was a vocal that was both technically brilliant and emotionally devastating.

“Ain’t Too Proud to Beg” quickly climbed the charts, reaching No. 13 on the Billboard Pop Chart and dominating the Billboard R&B charts for eight non-consecutive weeks. This success was a stark contrast to the performance of the group’s previous single, “Get Ready,” which was produced by Motown’s in-house genius, Smokey Robinson. The underperformance of “Get Ready” opened a window for Whitfield, and the triumph of “Ain’t Too Proud to Beg” secured his position. Norman Whitfield officially replaced Smokey Robinson as The Temptations’ main producer, a role that would define their sound for years to come.

This change marked the beginning of The Temptations’ “psychedelic soul” era. Whitfield went on to craft some of Motown’s most enduring classics, including Marvin Gaye’s “I Heard It Through the Grapevine” and another Temptations’ hit, “(I Know) I’m Losing You.” His partnership with The Temptations became a goldmine of innovation, pushing the boundaries of R&B music.

Beyond the charts, the song’s legacy endures. Its title was fittingly chosen for the Broadway musical, “Ain’t Too Proud: The Life and Times of The Temptations,” which chronicled the group’s meteoric rise to fame. The song is also enshrined in popular culture, listed at No. 94 on the American Film Institute’s “100 Years…100 Songs” and covered by a diverse range of artists, from The Rolling Stones to Rick Astley.

“Ain’t Too Proud to Beg” – single by the Temptations from the album Gettin’ Ready.
Released: May 3, 1966
B-side:”You’ll Lose a Precious Love”
Label: Gordy
Songwriters: Norman Whitfield, Eddie Holland
Producer: Norman Whitfield
Charted No.13 in US and No.21 in UK