“Forever and for Always” – Single by Shania Twain from the album Up!
B-side “Nah!”
Released April 7, 2003
Label Mercury Nashville
Songwriters Robert John “Mutt” Lange and Shania Twain
Producer Robert John “Mutt” Lange
Charted No.20 in US (Billboard Hot 100), No.4 In US (Billboard Hot Country Songs); No.6 in UK; No.6 in Canada; No.9 in Australia; No.6 in Ireland; No,8 in Romania
The music video for “Forever and for Always” was shot at Bethells Beach in New Zealand in March 2003. It was directed by Paul Boyd, who shot her “When You Kiss Me” video around the same time also in New Zealand. It debuted on Country Music Television (CMT) on April 26, 2003. The video shows two children at the beach together, then it shows them as teens, and eventually seniors, visualizing the theme of the song of staying together forever. Scenes of Twain at the beach are intercut throughout the video. The video was released with both the ‘red’ and ‘green’ versions, with each also having an ‘all performance’ video of only Twain at the beach. The video released a ‘blue’ version internationally as well. The video won the Female Video of the Year Award at the 2004 CMT Flameworthy Awards, and was nominated for Video of the Year at the 2003 Canadian Country Music Awards, but lost to another song by Twain, “I’m Gonna Getcha Good!”.
Twain said there is something inspirational to her about people who start relationships when they are kids, and are still in love when they are older. Twain really enjoyed doing the video for the song, because she was able to realize that visually. She said it is one of her favorite songs.
In December 2019, during the Let’s Go! residency in Las Vegas, Twain revealed for the first time that the song had been recorded by her friend Prince, but that his version was never released and instead remained part of his private collection. The performance was Twain’s first of “Forever And For Always” in over 15 years and was dedicated to the late singer.
